Autres Conseils
Stratégie de communication
Stratégie de communication
Non, le papier n’est pas mort ! Évidemment, nous avons tous conscience qu’il est incontournable de digitaliser sa marque et sa communication. Mais doit-on uniquement être présent sur le digital ? Certainement pas. Mais pour autant, vous ne devez pas tomber dans les pièges de la facilité. L’habituelle « papeterie » qui vous est proposée avec votre identité visuelle correspond-elle vraiment à vos besoins ? Flyers, cartes de visite, autres communications traditionnelles ne sont pas adaptées à tous, et doivent répondre à des objectifs précis. Nous vous accompagnerons donc pour déterminer avec vous quelle est la meilleure stratégie offline à mettre en place pour vous assurer une communication optimisée au regard de vos objectifs d’une part, mais aussi de vos moyens humains comme financiers.
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